I bring this up is because one of my longtime favorite ad agencies Goodby, Silverstein & Partners joined twitter last week--somewhat late for an agency as innovative and creative as GSP--with the handle @GSP (not to be confused with @GeorgesStPierre the Canadian MMA fighter). GSP debuted their Twitter with a The Office-style documentaryesque video that captures the universal challenge of figuring out "How the hell do we use Twitter?!" while demonstrating the unique thinking the agency puts into their work. Great job GSP!
"What if we posted something really artful like a semi-colon..." - Rich Silverstein