After mysterious 5-sec TV spots, a vague microsite countdown and sidewalk art, the SnakesOnACane.com website has been updated with a photo that reveals a scruffy, toned man's chest that is very well Dr. House. Now we know this campaign is a countdown for the House season premiere. Am I disappointed? No. FOX's integrated tv, digital and outdoor efforts show that major cable networks are catching on to new media channels outside of TV to promote their shows. I love this new move to less invasive and more buzz-worthy advertising... makes me want to have an adgasm.
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