It's Confirmed, HOUSE is behind Snakes On a Cane

After mysterious 5-sec TV spots, a vague microsite countdown and sidewalk art, the SnakesOnACane.com website has been updated with a photo that reveals a scruffy, toned man's chest that is very well Dr. House. Now we know this campaign is a countdown for the House season premiere.

Am I disappointed? No. FOX's integrated tv, digital and outdoor efforts show that major cable networks are catching on to new media channels outside of TV to promote their shows. I love this new move to less invasive and more buzz-worthy advertising... makes me want to have an adgasm.

NYC Picture Post: Apt Hunt, 911, BJ Penn

Starbucks' new natural, homegrown look hoping to rid its uber-corporate reputation. 'It's not just coffee, it's Starbucks.'

Fingers crossed that I get this East Village dig with a spiral staircase & skylightI witnessed a serious car accident at 96 & 3rd and had to call 911. A van with children got T-boned and crashed into a light pole. Good thing no one was seriously hurt, but seeing the whole scene play out was very scary and disturbing to know that this happens often.
Seriously, PEOPLE SLOW DOWN.

UFC 101... yea Hawaii-boy BJ PENN won!
'Snakes on a Cane' street art throughout East Village
Witnessed an epic light saber battle in Union Square

What is SnakesOnACane.com?

During the So You Can Think You Can Dance finally on FOX, a cane wrapped by snakes with the URL snakesonacane.com flashed briefly on the screen, long enough to spark curiosity and launch an effective viral campaign. I went to the site and it's a countdown for... something? I don't know what, but very clever move whatever it is/you are.
The logo is a caduceus, a Greek symbol often used as a symbol for medicine. Some predict it's for FOX's show House, but according to the site there's only 11 days until the season premiere, not the 46 days stated on the snakesonacane.com countdown.
I'm sure in the next week, more clues will roll out through multiple media channels (mostly digital I assume and scattered across blogs and entertainment sites). If not, I'll find out what it is in a month and a half--if I still care.