Thursday, May 5, 2011

B-Boys Be Ready! 5 Ptz Opening Party This Saturday

Remember that awesome B-boy battle I stumbled upon last year? Well it's happening again at one of the greatest Graffiti spots in the world--5 Pointz in Long Island City. I'll be in attendance, so tweet/msg/call me if you want to meet up! For more info, click here.

Wednesday, May 4, 2011

Will History Be Made or Will Amazing Happen? The Battle of Playoff Commericals

The "History will be made" campaign, a collaborative effort between NHL, NBC Sports, Versus and ad agency Y&R, perfectly captures the intensity and excitement of the playoffs. The 2011 NHL playoffs began with a bang--reigniting my love for the sport--as four out of the eight round one match ups were decided in Game 7 and three highly anticipated teams (Canucks, Bruins & Sharks) won their series in sudden death OT. Through a powerful montage, the TV spots relive pivotal playoff moments, capturing images and sounds of victory beautifully in sync with heart-tugging instrumental music. Every day until the Stanley Cup final, NHL will be releasing a new version of the "History will be made" commercials featuring a hockey highlight from the night before, demonstrating NHL's marketing sophistication in creating real-time content. My favorite has to be Nathan Horton's double OT goal against the Canadiens in Game 7 that advanced the Bruins to the second round:
There are obvious similarities between NHL's "History will be made" campaign and the NBA playoffs "Where amazing happens" campaign created by Goodby, Silverstein & Partners, like the layer of crowd noise, reliving old sports moments and fading to black. You can see the similarities in the spot above and the one below: 
However, the sentiment of "History" is different than "Amazing." Amazing speaks to a surprise, a moment that is temporary and quick, while History is forever. History has the ability to uplift Detroit, the Hockey Town of America, in one of its worst recessions. History has the ability to bring pride back to the Blackhawks in Chicago after almost a half century of not winning the Stanley Cup. There is only one trophy passed down from champion to champion, and the NHL successfully reminds its fans of the unique legacy that is winning the Lord Stanley's Cup.

Monday, May 2, 2011

Who Wore It Best--Princess Kate or Mommy Kathy?

Not to steal Sarah Burton's thunder for designing the wedding dress of the century for Kate Middleton, but I think my mom wore that dress about a quarter of a century ago. Long sleeve lace, tight waist, A-line skirt, tiara--in this battle of who wore it best, Princess Catherine or my Mommy Katherine (yes they have the same name!), I think I'm going to have to give my mom's awesome 80s feathered blow out the win! My admiration for the late McQueen is great but my love for my mom is unmeasurable, but for you unbiased folks out there, who do you think wore it best--Kate or Kathy?