During the
So You Can Think You Can Dance finally on FOX, a cane wrapped by snakes with the URL
snakesonacane.com flashed briefly on the screen, long enough to spark curiosity and launch an effective viral campaign. I went to the site and it's a countdown for...
something? I don't know what, but very clever move whatever it is/you are. 
The logo is a
caduceus, a Greek symbol often used as a symbol for medicine. Some predict it's for FOX's show
House, but according to the site there's only
11 days until the season premiere, not the 46 days stated on the snakesonacane.com countdown.
I'm sure in the next week, more clues will roll out through multiple media channels (mostly digital I assume and scattered across blogs and entertainment sites). If not, I'll find out what it is in a month and a half--if I still care.
