Go Watch NASCAR

One thing I love about my job is discovering new markets and industries I otherwise would never know about, such as the mommy bloggers, small business owners and NASCAR FANS!! Tonight, I attended a reception hosted by the New York Times introducing a very unlikely partnership between the NYT, NASCAR, Tommy Baldwin Racing and Guy Fieri. NASCAR fans are brand-loyal, have a 50K+ average income and there's A LOT of them. The best part of the reception is Guy Fieri--he's hilarious, down-to-earth and cooked up some of his famous Cajun Chicken Alfredo.
I'm already a fan of fast cars, so this can't be a bad discovery can it?