So I finally got around concepting a second homepage for my ELIE TAHARI site redesign project. My two concepts are inspired by two moods, which I had made
mood boards for:
Mood Board 1: City Social
I surveyed some friends and this was their least favorite mood out of the two; however, I think the mock-up looks pretty modern, feminine and metropolitan.

'City Social' Homepage Mock-Up
Mood board 2: Bond Girl
I love the high contrast and pop of color. The mock-up is pretty consistent with the current clean style of retail websites.

'Bond Girl' Homepage Mock Up

Which one do you think is better? I need to choose one to pursue and write up a style guide. I would love feedback and appreciate any comments.