Swedish House Mafia Launches New Track "Greyhound" in Collaboration With Absolut Vodka

Remember how I said DJs are becoming the next big super endorsers for tech brands i.e. Deadmau5 for Nokia and Tiësto for HP, well now you can add alcohol to the list of products that are collaborating with DJs on a mass marketing scale. Recently Bud Light launched Platinum with Avicii in their Super Bowl spot, now Absolut Vodka releases a new 3.5 minute spot featuring Swedish House Mafia and their new club banger "Greyhound". Long-form, movie-production quality commercials seems to be new trend (Cartier's Leopard), and "Absolut Greyhound" doesn't disappoint with Star Wars-esque robotic greyhounds and Hunger Games Capitol Couture-like costumes. If you visit Absolut.com/Remix the site teases exclusive SHM content coming tomorrow March 12. I'm excited to see how this "collaboration to celebrate music and drinks" unfolds...

Recessioners Find Your Nearest Bah

It can't be a coincidence that there's a recent surge of alcohol and cigarette promotions at bars. Alcohol and cigarette companies must think a recession is the best time to boost marketing, because recently I've been racking up a ton of FREE stuff (and shots) at T's Pub, Sunset Cantina and White Horse.Clockwise from top left:

1. Zippo lighter from Marlboro + my license scanned (aka identity stolen)
   
2. Absolut Mango-flavored chapstick + 2 Absolut Mango shots
   
3. Presidente bottle opener + 1 unfortunate shot of Presidente
   
4. Malibu tank top + 1 Malibu coconut shot
   

The lighter and bottle opener is a clever way to boost product sales, but I would never smoke like a cowboy or buy Presidente because it tastes like urine. This post is dedicated to my good friend Larissa.