Tommy Hilfiger Finally Gets Hip With Preppy Holiday

The struggling-to-be-relevant and fresh American lifestyle brand Tommy Hilfiger has finally found a way to make ridiculously good-looking "waspy" people less douchey and more fun with their new holiday campaign themed "House Par-tay". The creative which came from Laird and Partners (you may remember them from the short-lived Gap Logo redesign) stays true to the brand's iconic red and blue color scheme, diverse and oh so gorgeous cast of models while being humorous and fun. What is different about this campaign is the concept of "family", specifically defining who "The Hilfigers" are, and the range of age, race and hairstyles.

How can you dislike a family that parties during the holidays in their underwear?

Congrats to Creative Director Trey Laird of Laird + Partners, Film Director Francis Lawrence and Stylist by Karl Templer for job well done. This campaign makes me want a pair of plaid jammies!

@GapLogo and Crap Logo Yourself is the Best Part About Gap's New Logo

Stunt.  Joke.  Poor Taste.  You can call it whatever you want but that ugly Gap Logo is still sitting on the upper left corner of Gap.com and it's driving everyone insane that the twittersphere and Google has been buzzing about it all day--and I am sure GAP is happy about it.  You can't say that Smirnoff is unhappy that Bros Icing Bros helped skyrocket sales and empty shelves of Smirnoff Ice, well, GAP has nothing to be upset about that people are finally caring and talking about a brand that was slowly and quietly dying.

In one of my past posts "What Does Gap Need to Do to Be Cool Again?", I mentioned that GAP needed to start thinking outside of the box... they may have taken that advice too literally and changed their logo.  Could Gap's new logo be the new Old Spice man?  Is controversial rebranding the new viral marketing?   I don't have any answers but I do know that @GapLogo is effin hilarious and is bringing some good energy to the sad new logo.

Also, another bonus is now we can all create really ugly logos with Crap Logo Yourself.

And it poops this out:

OMG my eyes.