Deadmau5, Tiësto--Tech Brands Love Affair With DJs

Deadmau5's live 4D performance on the Thames River for Nokia and Tiësto's first ever live streaming concert on Twitter for HP and Intel proves that big name DJs are the next big super endorsers for tech brands, especially in America. Both of these marketing stunts are farrr from cheap, demonstrating the confidence brands have in DJs to give their products massive exposure and "cool" value. Today in the ad industry, DJs are to electronics as Basketball players are to shoes. If anyone's seen TRON then you'll know how electronic music can help push sales and/or save your product.

Nokia Launches New Phone With Deadmau5 and Sick 4D Projection in London

Nokia takes its LUMIA 800 new product launch to a whole new dimension with a public 4D spectacle on the Thames river in London. Breakthrough marketing ideas like this is necessary to help Nokia regain some of the smartphone market share it is losing to Android devices and iPhones. Will dropping the bass and throwing an electronic light show help sales? We'll have to see... but for now watch the mindblowing event below: