Thursday, August 16, 2012

Watch The Throne, Budweiser!

The King of Beers is just looking to protect its throne with none else than the King of Hip Hop himself Jay Z. Budweiser's Made In America Fest, promoted and headlined by Jay Z, has an impressive line-up of hip hop, rock and electronic dance artists--my personal favorites Miike Snow, Nicky Romero and Alesso will be there. It's clear Budweiser is making a push to stay relevant among the young multi-cultural artist-types (hipsters is what some call it) and succeeds mainly through its tasteful typography and subdued use of the patriotic red, white and blue. Again, sporting the American flag is very "in".

The "Makers of Tomorrow" television commercial which aired during the Olympics is very Levi's Go Forth, with Jay Z's personal touches like his voiceover about how music brings us together and his Brooklyn Nets baseball cap. If I wasn't already attending Electric Zoo Labor Day weekend, I would have definitely made a stop in Philly for this line-up.

Great job Jay Z & Bud. Now, protect that Kingdom!

1 comment:

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