Saturday, November 16, 2013

I Am Obsessed With Volvo

Volvo created one of my favorite video campaigns this year, which was Leave the World Behind featuring the DJ trio Swedish House Mafia. Timed perfectly to launch after their final world tour and the official split of the group, Leave the World Behind was a poignant and melodramatic portrayal of the life changes for these superstar DJs. Filmed in Scandinavia, there could be no better setting to contrast their previous life in the spotlight.
What I loved most about this campaign was the subtle and almost absent branding of Volvo. Besides the inclusion of the Volvo SUVs, there were no logos or lockups to disrupt the pristine quality of the piece.

Volvo's Leave the World Behind campaign was created by Swedish agency Forsman & Bodenfors who recently has done it again with another entertaining and powerful video--Jean Claude Van Damme's Epic Split:
There's a human quality to Forsman & Bodenfors approach to brand entertainment. These videos don't scream look at our celebrity spokesperson! or Hey, look at our product!, instead Leave the World Behind and JCVD's Epic Split is a celebration of the human spirit and achievement of greatness. Volvo's video collaborations scream one thing--we're a clever car company with bad ass ideas.

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