Sunday, February 9, 2014
What Ever Happened to the New MySpace?
Remember eight months ago when MySpace relaunched with a brand new look, user experience and TV campaign? The commercial featured a hipster party that included Erin Wasson, Pharrell, Mac Miller, Ciara and other "it" celebrities trapped in what looks like an American Apparel explosion. A spray painted "Welcome to the neighborhood" tagline ends the TV spot, but how many people actually joined? Is the neighborhood barren or hopping like a Saturday night in Williamsburg?
To be honest, I'm not sure. I have not seen one headline in the last eight months about MySpace or the usage of the new MySpace. What happened? To answer this question fairly, I'm tasking myself to use the platform for the next week. Will keep you posted...