Deadmau5's live 4D performance on the Thames River for Nokia and Tiësto's first ever live streaming concert on Twitter for HP and Intel proves that big name DJs are the next big super endorsers for tech brands, especially in America. Both of these marketing stunts are farrr from cheap, demonstrating the confidence brands have in DJs to give their products massive exposure and "cool" value. Today in the ad industry, DJs are to electronics as Basketball players are to shoes. If anyone's seen
TRON then you'll know how electronic music can help push sales and/or save your product.
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