Sunday, March 11, 2012

Swedish House Mafia Launches New Track "Greyhound" in Collaboration With Absolut Vodka

Remember how I said DJs are becoming the next big super endorsers for tech brands i.e. Deadmau5 for Nokia and TiĆ«sto for HP, well now you can add alcohol to the list of products that are collaborating with DJs on a mass marketing scale. Recently Bud Light launched Platinum with Avicii in their Super Bowl spot, now Absolut Vodka releases a new 3.5 minute spot featuring Swedish House Mafia and their new club banger "Greyhound". Long-form, movie-production quality commercials seems to be new trend (Cartier's Leopard), and "Absolut Greyhound" doesn't disappoint with Star Wars-esque robotic greyhounds and Hunger Games Capitol Couture-like costumes. If you visit Absolut.com/Remix the site teases exclusive SHM content coming tomorrow March 12. I'm excited to see how this "collaboration to celebrate music and drinks" unfolds...

1 comment:

  1. Totally caught the hunger games vibe. Loved the salt flats location, too.

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