Nokia Launches New Phone With Deadmau5 and Sick 4D Projection in London

Nokia takes its LUMIA 800 new product launch to a whole new dimension with a public 4D spectacle on the Thames river in London. Breakthrough marketing ideas like this is necessary to help Nokia regain some of the smartphone market share it is losing to Android devices and iPhones. Will dropping the bass and throwing an electronic light show help sales? We'll have to see... but for now watch the mindblowing event below:

So My Parents Know I Didn't Starve On Thanksgiving

Tommy Hilfiger Finally Gets Hip With Preppy Holiday

The struggling-to-be-relevant and fresh American lifestyle brand Tommy Hilfiger has finally found a way to make ridiculously good-looking "waspy" people less douchey and more fun with their new holiday campaign themed "House Par-tay". The creative which came from Laird and Partners (you may remember them from the short-lived Gap Logo redesign) stays true to the brand's iconic red and blue color scheme, diverse and oh so gorgeous cast of models while being humorous and fun. What is different about this campaign is the concept of "family", specifically defining who "The Hilfigers" are, and the range of age, race and hairstyles.

How can you dislike a family that parties during the holidays in their underwear?

Congrats to Creative Director Trey Laird of Laird + Partners, Film Director Francis Lawrence and Stylist by Karl Templer for job well done. This campaign makes me want a pair of plaid jammies!