The struggling-to-be-relevant and fresh American lifestyle brand Tommy Hilfiger has finally found a way to make ridiculously good-looking "waspy" people less douchey and more fun with their new holiday campaign themed "House Par-tay". The creative which came from Laird and Partners (you may remember them from the short-lived Gap Logo redesign) stays true to the brand's iconic red and blue color scheme, diverse and oh so gorgeous cast of models while being humorous and fun. What is different about this campaign is the concept of "family", specifically defining who "The Hilfigers" are, and the range of age, race and hairstyles.
How can you dislike a family that parties during the holidays in their underwear?
Congrats to Creative Director Trey Laird of Laird + Partners, Film Director Francis Lawrence and Stylist by Karl Templer for job well done. This campaign makes me want a pair of plaid jammies!