Not to mention, did the ad agency just use this Cosmic Opera teaser as their creative brief? Seriously, the song "In My Mind" was used to promote Axwell as the headliner of the theatrical EDM show at New York's Hammerstein Ballroom. I took photos from the event here.
For example, this "In My Mind" user-generated music video contest doesn't make me think about the Kia car featured in the spot but instead wonder if Katy Perry was in charge of the design:
I'm not trying to blame Apple for this music trend, but I am going to. Apple was able to highlight product aesthetics and functionality with music in a way that complement both visual and sound where the music wasn't detracting from the product but helped to make the commercial memorable. Now somehow, brands have taken that to mean crowd surfing hamsters.