Photos from Gap.com and NYMag.comStarting today (Happy Cinco De Mayo!), you can bid on the gowns which Jessica Alba, Vera Famiga, Kirsten Dunst and M.I.A wore and proceeds will benefit the MET Costume Institute. There will also be a pop-up store on 54th and 5th Ave. With the exception of Riley Keough's cream candle wax-like gown, the GAP gowns don't scream a comeback for the retailer but remind us that GAP is still struggling to regain retail dominance.
Big name designers, museum sponsorships--this is all starting to sound a bit TARGET-y. The MET Gala is a prestigious event but does not have the mass reach the brand needs (unless they are only looking to target NYC Upper East Siders). I know GAP has had guest designers before and continues to do so, but Target owns guest designer collections by its heavy marketing and hype of it. What made GAP, GAP, is blue jeans and a white shirt. Even that GAP identity is lost in their recent bold Helvetica font American Apparel-esque ads.