Kelly Cutrone Does It Again

If sound bites had a mother it would be Kelly Cutrone.  After last week's 'average people' comment, Kelly leaves us with this:

"Do you know where nice people end up?

On Welfare."

Shatner, Saget & Gunn: The AETN Upfront

I never thought David Hasselhoff, Tony Danza, Tim Gunn, William Shatner, Bob Saget (!!), Tia & Tamara, John Legend and The Roots would ever attend the same party, but A&E Television Networks did it last night at their Upfront (so I've learned, it's an event where networks showoff the exciting shows they have in store for the next season to advertisers) held in Frank Gehry's IAC building in Chelsea.

A&E--known to me as the channel of the addictive show Intervention--is a part of a very diverse network that includes Lifetime, History Channel and Bio.  Honestly, any event with Danny from Full House doing perverted-humor stand up, an endless sushi bar and John Legend & The Roots can do no wrong.

I think Summer Roberts from The O.C. said in an episode that 'the History Channel is the NEW Food Network'.  WHO DOESN'T LOVE HISTORY?  I was happy to see high energy and optimism from the Network as it showcased its many new original shows (America The Story of Us) and some existing ones (Project Runway, Army Wives, Dog the Bounty Hunter).  

The crowd was filled with good-looking suits, Tory Burch-esque dresses, blow outs and then, us, the digital people in our kicks and cardigans.  John Legend performed new tracks off his upcoming album featuring The Roots, and of course, Legend performed "Ordinary People" and "Green Light".  My first Upfront was a success, and I can see why Digitas held the first ever Digital Upfront/Newfront last year, because events surrounding new, innovative content are awesomeee.  
   
Photos:

What Does GAP Need To Be Cool Again?

Sponsoring a major fashion exhibit at the Metropolitan Museum seems like a good start.  This Monday, A-list celebrities and models attended the annual Met Costume Gala in extravagant (not so crazy this year) ensembles, many of which were designed for GAP by big name designers Alexander Wang, Thakoon, Sophie Theallet and Rodarte.

Photos from Gap.com and NYMag.com

Starting today (Happy Cinco De Mayo!), you can bid on the gowns which Jessica Alba, Vera Famiga, Kirsten Dunst and M.I.A wore and proceeds will benefit the MET Costume Institute.  There will also be a pop-up store on 54th and 5th Ave.  With the exception of Riley Keough's cream candle wax-like gown, the GAP gowns don't scream a comeback for the retailer but remind us that GAP is still struggling to regain retail dominance.

Big name designers, museum sponsorships--this is all starting to sound a bit TARGET-y.  The MET Gala is a prestigious event but does not have the mass reach the brand needs (unless they are only looking to target NYC Upper East Siders).  I know GAP has had guest designers before and continues to do so, but Target owns guest designer collections by its heavy marketing and hype of it.  What made GAP, GAP, is blue jeans and a white shirt.  Even that GAP identity is lost in their recent bold Helvetica font American Apparel-esque ads.

The GAP we love so dearly represented true American fashion--comfortable, classic and stylish clothes.  Whether its finding a designer that can create clothes we want (J. Crew!) or rethinking its marketing strategy, GAP needs to stay true to its roots (those great music-inspired ads with Missy Elliot) and maybe think more outside of the box.