Thursday, February 11, 2010

Walgreens Share A Kiss Times Square Billboard

Today holds another life record.  My face was on a giant Times Square billboard.  Digitas Chicago with branding firm Gilmore Group developed Walgreens' Share A Kiss campaign where you can upload a photo of you and your sweetheart to be shown on a billboard in Times Square OR go to Times Square today from 11 am-2 pm and have the Walgreens street team take your photo which would show up 15 minutes later on the billboard located above Times Square Walgreens.

Now that I have moved out of Gramercy and work at the edge of Times Square, I decided it wouldn't hurt to wrestle with sidewalk peddlers and lost tourists.  The snow had stopped, the sun was out and the roads were plowed.  I walked through Times Square unsure of what to look for, but obvioulsy right out side of Walgreens was a team of red parkas holding clipboards and taking photos of tourists.

I really like the current Walgreens Valentine's campaign, especially the TV spot where the boyfriend buys his girlfriend contact solution in an attempt to top the other guy, because everyone knows your girlfriend always needs contact solution.

Don't be sad if you didn't make it down to Times Square or don't live in NY, it's not too late to have your pretty face show up on the billboard, submit your photo here.

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