The trend of the long form ad is catching on. I love the limitless possibilities of creating video that's longer than 30 seconds. Here are great examples of long form (branded content, call it whatever you want) ads that are very successful:
Gatorade's "Replay" by TBWA/Chiat Day
Chanel's "Remember Now" by Karl Lagerfeld
**Updated (thanks to Jason)
Dior's "Lady Blue" by David Lynch
Dior just produced a short film directed by David Lynch and starring Marion Cotillard. http://www.youtube.com/watch?v=7gmisZlnyRM
ReplyDeleteI love it Jason! Especially since its in China.
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