Nowadays, branded online contests is an overused and uninspired marketing tactic that struggles to scale; however, this week Hudson Jeans in partnership with publisher Nylon Mag and fashion trend tool Polyvore proves that simplifying the entry process in digital touchpoints that reach your audience can produce crazy high engagement levels. Polyvore's trend collage-building concept lends itself well to retail and its innovative Mini Editor unit lends itself perfectly to reaching audiences across the web. This week on NylonMag.com, Polyvore's mini editor replaced the typical 300x250 homepage spot so fashionistas can instantly create and submit their collages (sets) directly in the unit without leaving the page. In addition, you can browse and "like" entrees within the gallery tab of the unit. What amazes me is how dead-on the NYLON, Polyvore and Hudson Jeans audience fits right into each other, and in combination with the high interactivity and versatility of Polyvore's Mini Editor unit--the Hudson & Georgia May Jagger Style Inspiration contest is a sure winner.
Nylon tweeted to its 336K+ followers:
Polyvore's Mini Editor is also integrated on Hudson's Facebook page:
Impressive submissions like Denim Daybreak's below show that the contest reaches a very interested and passionate audience:
Polyvore has worked with other brands like Coach, Tommy Hilfiger and YSL in similar contest formats. What is really interesting is the engagement numbers are available on Polyvore for everyone to see: