a Video installation about 1960s Advertising at the MAD (Museum of Art and Design)
'Drink like a MadMan' specials at different bars in Manhattan
a Screening Event for the Season Three Premiere where attendees must be decked out in their 'swankiest sixties' attire
This campaign just makes SENSE in every sponsorship, partnership and media channel choice. THANK YOU MAD MEN MARKETERS FOR GETTING IT RIGHT. I've been trying to find out who's responsible for this brilliance, whether it's AMC or an agency. If you know who it is, let me know, so I can write them a love letter.