Monday, February 23, 2009

The Best of Oscar 2009 - Gowns, Moments & Ads

The Oscar "it" dress this year is definitely Marisa Tomei's Versace dress that reminds me of Chanel's "paper" inspired 2009 Spring Collection.  The detailing and train is amazing and I love how simple her make up and hair was.

My favorite Oscar look goes to Angelina Jolie, because I love emeralds and those earrings are beautiful:

Counting down my favorite Oscar moments:
4. Man on Wire documentary recipient does coin magic and balances oscar on head
3. Performance of Slumdog Millionaire original song "Jai-ho"
2. MILK Screenwriter Dustin Lance Black's acceptance speech on gay rights
1. When Animated Short winner Kunio Kato says, 
"Domo arigato Mr. Roboto" live at the Oscars

Oscars was an overall WIN for advertisers, much better than anything from this year's Super Bowl.  Also, the examples below really show that people will listen if you have a positive message:

Diet Coke's Oscar commercials utilized the star power of model Heidi Klum and Top Chef judge Tom Colicchio but also cleverly introduced Diet Coke's support of The Heart Truth charity.  Heidi promoted the diamond and ruby red dress charms that support Women's heart health on the red carpet (while coincidently wearing a red gown).  The relevance of the "red color" and charity to its consumer base is really what drives this campaign.  I'm totally pro-coke and boo-pepsi-logo-change. 
True North hit the target perfectly with its inspiring "True North Stories" about people in the US who are making positive changes in society.  The first example was of a former police woman who runs a chain of restaurants that serves homeless people and provides them with job training.  Another story is of a woman that plants trees in the Bronx.  True North sells natural snacks and product shots didn't come until the end of the commercials, which I respect very much.  Great ads and corresponding microsite... LOVE the pistachio chips!


  1. but we have to agree that while Jolie's jewelry was amazing her dress was FUGALICIOUS!