Tuesday, June 30, 2009

CPB and the New Aggregated Agency Site

My former manager Scott was right when he emphasized 'aggregation'.  Understanding how to pull content from the web can be extremely beneficial for brands, as shown by Crispin, Porter + Bogusky's new agency site.  CPB's new site in beta form isn't being LAZY, it's being clever.  Why do extra work, when people are already doing the work for you?
Using twitter, news, blog and youtube feeds, CPB proves that there is no TEMPLATE OR MODEL for agency sites and demonstrates its understanding of the web to clients.  

Right now rules don't exist for digital media and that's they way I like it.

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